Shaded tea fields in Uji in spring
Matcha knowledge

Good matcha starts with the harvest.

A tea field in Japan is harvested several times a year. When a leaf is picked is something you can see and taste in every bowl.

In spring, the fields are shaded for about four weeks.
The harvest year

A year on the tea field.

Pick a phase in the circle and see what it does to the matcha.

November to March

Winter rest

The tea plants rest and store energy in their roots.

On the field
No new shoots, no harvest.
Why it matters
This rest is what grows the most tender leaves of the year in spring.
April

Shading

About four weeks before the first harvest, the farmers cover the fields.

What happens
The leaves get less sun and turn a deeper green.
In the matcha
More sweetness, less bitterness.
Late April to May
Our matcha

First spring harvest

The first young leaves after winter. This is what we make our matcha from.

Color
Bright green
Taste
Mild and slightly sweet, hardly bitter
Foam
Dense and fine
At matcha⁷
Slowly ground on granite mills
June
Our hojicha

Pruning

After the first harvest, the tea bushes are trimmed into shape so they grow back evenly.

The leaves
Larger and sturdier than the young leaves of the first harvest
At matcha⁷
We slowly roast these leaves into our hojicha, with hazelnut notes.
July to August

Summer harvest

The second harvest of the year. The leaves get a lot of sun and build up more bitter compounds.

Color
Olive green
Taste
Astringent and bitter
Foam
Large bubbles that collapse quickly
Typical for
Cheap matcha for baking or ready-made mixes
September to October

Autumn harvest

The last leaves of the year are large and tough.

Color
Yellowish to brownish
Taste
Strongly bitter and straw-like
Foam
Hardly any foam
Typical for
Very cheap tea powder

The colors in the circle roughly show what the powder looks like. You'll find real photos further down.

And hojicha?

We slowly roast our hojicha from the leaves of the June pruning. It tastes toasty, with hazelnut notes.

See our hojicha
From leaf to powder

How matcha is made.

Only a few steps lie between the tea field and the powder. Each one decides the color and taste.

1

Shading

About four weeks before the harvest, the fields are kept in the shade.

2

Picking

For our matcha, only the young leaves of the first spring harvest.

3

Steaming

The leaves are steamed briefly so they stay green.

4

Drying

Then they are dried, and the stems and veins are removed.

5

Grinding

Granite mills slowly grind the leaves into a fine powder.

Granite mill grinding matcha
30g
That's how much matcha a granite mill grinds in an hour.

It turns slowly so that hardly any heat builds up while grinding. That protects the color and taste, but it takes time. This is why matcha ground on granite costs more than powder from fast mills.

Spot the quality

You can see the difference.

On the left, our matcha from the first spring harvest. On the right, matcha from the summer harvest. Drag the slider and compare for yourself.

01

The powder

Matcha powder from the summer harvest, olive green
Matcha powder from the first spring harvest, bright green
First spring harvest
Summer harvest
Bright green and powder-fine
Dull olive green, rather yellowish
02

With water

Glass of matcha and water: first spring harvest on the left, summer harvest on the right
First spring harvest
Summer harvest
Deep green, with a dense, fine foam
Dull olive green, with a thin foam
03

The taste

You notice the difference most clearly when you drink it straight, with water only.

matcha⁷
First spring harvest
Slightly sweet
Full-bodied
Smooth
Hardly bitter

With water only, it's mild and round, with a natural sweetness. You hardly notice any bitterness.

Summer harvest
Second harvest of the year
Astringent
Bitter
Grassy
Dry finish

With water only, it quickly turns bitter. A dry feeling stays in your mouth, which milk and sugar make less noticeable.

Spotting good matcha

Five signs of good matcha.

With us or anywhere else: you can check these points before your first sip.

1

Bright green

If it looks olive green or brownish, it's old or comes from a later harvest.

2

Origin stated

A region like Uji tells you more than just “from Japan”.

3

Harvest stated

Ideally the first spring harvest, with the year, like “Spring harvest 2026”.

4

Powder-fine

Between your fingers it feels soft, without any grains.

5

Well packed

Packed airtight and protected from light, with a best-before date.

On the pack

What does “ceremonial” mean?

The term is neither protected nor standardized. It usually means matcha that's good enough to drink straight with water.

For us, ceremonial means: only the first spring harvest, slowly ground on granite.

Keeping it fresh

How your matcha stays green.

Over time, air and light turn matcha olive green and bitter. Once opened, it tastes best within 3 months.

Freshly opened
Open for months
1

Close it tightly after every scoop.

2

Store it cool and dark, not next to the stove.

3

Keep it away from strong smells like coffee or spices.

4

Use a dry spoon, moisture makes it clump.

Common questions

When your matcha doesn't turn out.

The most common problems in the bowl and how to fix them.

Usually the water is too hot. Above 80°C, more bitter compounds dissolve, and boiling water makes any matcha bitter. If it still tastes harsh at 80°C, it probably comes from a later harvest.

Usually it's too much water or the wrong motion. Use 2g for 40ml and whisk in a zigzag for 10 to 15 seconds, not in circles. A fork or spoon hardly makes any foam.

Not ours, it's ground fine enough. Coarser matcha clumps more easily, and a fine sieve helps there.

A fresh, plant-like note is part of matcha. It tastes strongly of grass when there's too much powder for too little water, or when the matcha comes from a later harvest.

Served in cafés across Switzerland.
For cafés
Our matcha

Only from the first spring harvest.

We source our organic matcha directly from family farms in Uji. The leaves grow in the shade for about four weeks and are slowly ground on granite mills after the harvest.

Freshly picked tea leaves from the first spring harvest