Cookie Policy
Last updated: 01. August 2026
1. What are cookies?
Cookies are small text files stored in your browser when you visit our website. We also use similar technologies such as pixels and local storage. They keep the shop working — and, with your consent, help us improve the website and run our advertising sensibly.
2. Your choice
On your first visit, our cookie banner asks which categories you want to allow. Strictly necessary cookies are always active; everything else stays off until you consent. You can change or withdraw your choices at any time via the "Cookies Settings" link in the footer of the website.
3. Cookie categories
Strictly necessary cookies — always active.They enable core functions such as the cart, checkout, login and storing your cookie preferences. Set by: Shopify, Webflow, Smootify. The shop does not work without them.
Personalisation — only with consent.These cookies remember preferences (e.g. language or previous selections) to make your next visit more convenient.
Analytics — only with consent.These cookies help us understand how visitors use the website. Services used: Google Analytics 4 (Google), PostHog, and Shopify's shop statistics. Analysis is pseudonymised.
Marketing — only with consent.These cookies and pixels measure the success of our advertising and enable relevant ads on other platforms (retargeting). Services used: Meta Pixel and Conversions API (Facebook/Instagram), TikTok Pixel, Pinterest Tag. Data may be transferred to the providers in Ireland and the USA.
4. Storage duration
Session cookies are deleted when you close your browser. Persistent cookies remain stored for between a few days and a maximum of 13–14 months, depending on the service. Your cookie consent itself is stored for up to 12 months; after that we ask again.
5. Deleting cookies in your browser
You can also delete or block cookies directly in your browser at any time (in the settings under "Privacy" or "Cookies"). Note that the shop will not work fully without strictly necessary cookies.
6. More information
Which personal data we process in connection with these services, and what rights you have, is explained in our Privacy Policy. Questions? info@matcha7.ch